Music business tips for indie (independent) musicians.
Five things: Having a booking agreement can save you some serious headaches regarding the gig. It stinks if you get to the venue with a 5-meter extension cord and find that the power source is 60-meters away from the (also unexpected) outdoor site. And it’s happened to plenty of bands/ensembles with or without the agreement. …
Though she probably didn’t realize it at the time, a new blogging and tweeting friend of mine nudged me to write this. I had another great idea for a blog, but my day-job cut into the moments I had set aside to research and write it, so the research never got done. When she first wrote …
It’s obvious that I’m not the only one with an interest in and concern about branding for artists. My earlier post on this subject was linked and (privately) commented more times than almost any internet article I’ve ever written. So, now, I’ll share with you a few thoughts I’ve had and some of the information that’s …
“I’m just small time and I only play music in my area. I did a search for my company name when I set up the business 10 years ago. Why would I need to search for it again?” Or so I thought. That’s just wrong. I didn’t even catch on when I noticed someone else …
trademark connections for artists and musicians (or anybody) Read More »
As much as we musicians and other artistic/creative folk might sometimes like to ignore it, branding is an incredibly important part of our marketing. It might be as simple as choosing a “quirk” that will allow us to be just that much different from other musical acts or getting photos of our art uploaded to …
One of the things I discovered while changing my business name is that it’s easy to become attached to things like names and mantras. That attachment (not being in the present moment) can be a significant distraction from things like creative pursuits: For example, making music. And in my case, the distraction worked like a charm. If it …
