“I’m just small time and I only play music in my area. I did a search for my company name when I set up the business 10 years ago. Why would I need to search for it again?” Or so I thought. That’s just wrong. I didn’t even catch on when I noticed someone else [...]
As much as we musicians and other artistic/creative folk might sometimes like to ignore it, branding is an incredibly important part of our marketing. It might be as simple as choosing a “quirk” that will allow us to be just that much different from other musical acts or [...]
…or how about on Twitter? or Feedly?
music of the muse
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